Alphalink has chosen EDC – Communication and Design Agency, an Edelman affiliate in Portugal. The goal is to strengthen its 360° communication strategy. The strategy follows an integrated approach. It aims to consolidate its market position and increase brand awareness.
Founded more than 20 years ago, Alphalink is recognized for its project management services in the construction industry. It supports its clients from the initial concept through to the delivery of a fully operational building. For example, it hires teams and oversees projects and permitting processes. It also manages construction contracts and site supervision, among much more.
The company has offices in Lisbon and Porto. Iconic projects in its portfolio include Timeout Mercado da Ribeira and the renovation of the Ritz Four Seasons Hotel in Lisbon. More recently, it has worked on the PHC and Miniclip offices and the Novobanco Campus. It has also worked on the Locke Hotel in Santa Joana and the Porto Mutual office building. As a result, Alphalink has become one of the leading names in the sector.
EDC stands out in the market for its comprehensive and integrated offering. In fact, the agency has all service areas in-house. These include public relations, graphic design, web design, social media management, event planning, and multimedia content production. As a result, this 360° communication model allows the agency to offer more effective solutions. These solutions are tailored to each client’s specific needs.
EDC has a diversified portfolio. It works with leading companies in sectors such as hospitality, technology, health and beauty, consumer electronics, marketing, and finance. Adding Alphalink to its client portfolio also reinforces the agency’s position as a strategic partner for leading brands. These brands seek innovation and consistent results in communication.
In an increasingly competitive digital economy, a 360° communication strategy is essential. It aligns different communication channels, strengthens institutional reputation, and creates opportunities in new markets. In addition, this collaboration reflects a commitment to the power of an integrated approach and well-structured communication. Such communication can transform brands and redefine how they connect with their audiences.
“We are excited to begin this collaboration. Alphalink is a leading company in the construction sector, with incredible potential for communication and knowledge sharing. We are confident that this will be a successful partnership that will deliver concrete results to expand the visibility and brand awareness of Alphalink in the market”, said Frederico Rocha, partner at EDC.
For his part, Jaime Quintas, managing partner at Alphalink, commented: “Choosing EDC as our communications agency reflects our commitment to improving communication with our stakeholders and strengthening our brand awareness. We are confident that this partnership will allow us to reach new heights of excellence.”
