The brand strengthens its commitment to Portugal with a new communications and social media strategy
UrbanGlide has once again entrusted EDC with its communications, public relations and social media in Portugal. It is a European brand specializing in urban electric mobility. The first collaboration delivered excellent results. Now, two years later, the brand returns with new goals and renewed ambition. It wants to become the go-to choice for anyone looking for practical, sustainable and innovative ways to get around Portuguese cities.
UrbanGlide offers a comprehensive range of products tailored to consumers’ diverse needs. To do so, it provides mobility solutions designed for different urban lifestyles:
- Electric scooters for quick and efficient everyday travel. There are models for adults and teens, with a focus on range, safety and comfort.
- Balance bikes, ideal for little ones. They help develop balance and coordination from an early age, in a safe and fun way.
- Hoverboards that combine technology and fun, with eye-catching designs for a younger audience.
- Scooters and mini electric vehicles that make urban mobility easier, with compact and eco-friendly solutions.
“Portugal is a market with enormous potential for urban mobility solutions like ours. We want to be closer to consumers, communicate with authenticity and dynamism, and we believe that EDC is the right partner for this mission. They already know the brand, our values, and our target audience—and that makes all the difference,” says Carlos Luís, head of UrbanGlide in Portugal.
For EDC, this return is a sign of trust and an exciting challenge. “Welcoming UrbanGlide back is a source of pride and an opportunity to showcase what we can achieve with brands that challenge the status quo. We’ll work to bring the brand closer to the Portuguese public and reinforce its position as a benchmark for innovation, style, and sustainability,” says João Trigo, Managing Director of EDC.
The new communications phase kicks off this May. It will include a more active digital presence and PR initiatives with lifestyle and technology media. In addition, the social media strategy will speak to the new urban generation: practical, eco-friendly and always on the go.
For everyone’s safety when using the product, UrbanGlide recommends following traffic rules. Children must be supervised by an adult. It also advises wearing a helmet and other protective gear in case of a fall. Stay alert!
